What is Better, Graphics Or Brighter Text? Which Has A Better ROI For LED Signs?

Ask yourself this question: “With my product/service is a picture worth a thousand words or does it take a thousand words to describe my product/service?” Once you have answered that question you will have a starting point for deciding if picture/video capable LED Display is right for your business. If you own a restaurant, you could create impulse customers by putting a picture of a big juicy steak on your sign. Car dealers can put up videos of people driving. These are the types of messages that warrant the additional cost of video capable programmable LED Displays.

If you answered that question with “it takes a thousand words…” you should forget the expensive video capable LED Signs and focus on an LED Sign which will be bright enough and have large enough text to do the best job for you. In this case you want a ultra bright LED Sign. This means you will be looking for a sign with more LEDs in each pixel. You will want a sign with tall enough characters to maximize the viewing time of the traffic in front of your business (a rule of thumb is that you need 1″ of height for every 50′ of visibility). Make sure you have enough lines of text to get your message out. Those should be your focus; for you the extra cost of a video LED Display will be wasted.

Take a look at your business and your location. Think hard about what can sell your product/service. Then and only then will you have a basis for starting to look at whether graphics or text will work better for you. Don’t let anyone push you one way or the other. Make them give you a recommendation AND a reason for that recommendation. If the reason doesn’t make sense, be careful.


Impact of LED Signs

LED Displays will impact your business,but only if you choose to utilize them. LED Displays advertise your custom-made messages 24 hours a day, 7 days a week to your existing passing audience. It’s the most cost-effective medium that many businesses do not think to use for advertising compared to TV, Radio, and Print advertising. Although, they’ve never been compared to the giant inflatable monkey. But he just sits there. Impact and Increase your business. That’s what Texas LED Direct is about. It’s All We Do.

Our people at Texas LED Direct continue to build and operate a great company. It’s because of our people that we are stable and strong in this industry. Our dedication to our clients means their signs will be built and installed right the first time. And, continuing to do the right thing by our clients means more referral business than ever. Internally, we simply look out for one another which results in longevity and close relationships; Which, we believe, includes who we do business with,And why we stand proud to offer American-Built LED Displays.
We’re all in this together

“We treat each of our clients like our life depends on them…. because it does”

My name is Jeff Spears, i created this blog to help inform businesses about myself and the services i offer for the LED Sign industry. I’ve developed personal relationships with off shore manufactures and travel there often to “see firsthand” the newest and greatest led process. My background in manufacturing and marketing has helped me understand the important of LED Signs and saw a need for this kind og technology over 30 years ago.

  • Sell direct to end user eliminating mark ups of brokers and sign cost.
  • No commissioned sales staff.
  • Instant quote with first phone call.

We have been involved in “changeable message signs” for over twenty years.  Long before the first LED signs appeared we designed and marketed a changeable message billboard.  However the first LED signs begin to appear and rendered out technology obsolete. We never forgot the incredible advantages of changeable message signs but found the new technology to be cost prohibitive as well as unreliable.

Always talk with a decision maker on your first call. If you get a voice mail it is because we have very limited staff  to reduce cost.